“I don’t know what the hell you’re talking about.”
is a phrase that I’ve been getting over the last few weeks from my friends of various social networks: Facebook, LinkedIn, whatever. I didn’t think anything of it at first and chalked it up to it being about a topic they weren’t interested in but having a couple conversations offline it appears that wasn’t the case.
“I don’t understand all the @ this and # that you update. And the links you post I never click on b/c of it.”
Well, that’s no bueno. I’ve always used Twitter to automatically push updates to all other networks regardless what it’s about but realized that even though there is some overlap in my friends, each network has its own specialties. So whether they were mainly friends, professionals, or somewhere in between, I needed a way to be able to easily publish from one place yet push messages to only the networks that make sense. So here’s the solution I came up with…
It all starts with Twitter
Twitter is my publishing start point. I use a 3rd party application (same for desktop and iPhone) called Tweetie. I love it. It’s easy to use and has other integrations that make it perfect for me. I post everything here and then add hashtags or ‘#’ to tell Twitter to go to other networks.
When I post to Twitter without any special hashtag, it just stays on Twitter and that’s it. Easy peasy.
So to send to Facebook, I just had the #fb hashtag at the end of my Twitter update and it’s good to go. Now, it is able to do this via an Facebook application called ‘Selective Twitter‘ and it looks at every tweet and only publish the ones to Facebook that have the #fb attached. Make sense?
For posts to LinkedIn, it’s a bit more simple. No special setup required. Just add your account to your LinkedIn profile and tell it to only post updates that include the #in tag in the update. Easy as that.
*Optional: We also have a company social network we use called Cubetree and it does the same thing. I just use the same #in tag for that as well since when I use that tag, it’s generally professional in nature anyway.
So here’s the breakdown in visual form:
If still confused, please post a comment below and I’ll clarify. Now, onto my next hurdle, considering aggregating my blogging into one tool either Tumblr or Posterous and getting away from Wordpress all together. Hmmm, what to do….what to do.