As many of you know, we run a banking community site called Banktastic.com and have for a little over a year now. It has been a fun experience. Very difficult to predict, at times, but very fun nevertheless and our community is great. Over the past few months I felt like, despite our community growing steadily, that it was beginning to feel a bit like a 13 year old boy as the community was trying to figure out what it was all about and what it wanted to be. I debated whether to step back and let the community define itself but the less we got out of the way the more the community was not sure how to proceed. So I decided that we needed to, like Madonna, redefine (or perhaps just define) ourselves a bit. I didn’t know how or what it should be at first but figured it would present itself.
And sure enough, it did…
I was watching a documentary on Ralph Nader (via Netflix through my Xbox 360 which is awesome btw) and although I don’t agree with all his views I was impressed by the man and his ability to push things through just as a private citizen. That’s right, he never held any political office and did things like help establish rules for seat belts in all vehicles, the freedom of information act, and clean air act. He inspired me to think big and find themes that could get resolved in what we’re doing. After a bit of brainstorming I came up with three major themes that even though they could work independently would be even more powerful as a whole. Transparency, Innovation, and Education. TIE.
These three principles will be at the crux of everything we do moving forward (as a community and as a company). We want to find those that are being TIE and tell everyone their stories. We hope by sharing their stories it will inspires other to do the same. It feels so good to have something so clear to look for and work towards to me. It’s just refreshing. We just released the news (video below) about the TIE principles at the beginning of the week and will be subtly making changes to Banktastic to accommodate this vision. I would love to learn about how you found your purpose too so please comment below. Thanks everyone!
Twitter
Facebook
LinkedIn
Vimeo
