Is Personal Branding < Company Branding?

Should your personal brand come before or after your company brand?
Disclaimer: I’m giving this a shot with fear of trailing off in a variety of directions. You’ve been warned!
I had, coincidentally, a few different conversations this past week in regards to personal branding versus company branding. Let me explain those conversations for [...]

Get out there, expose yourself!

I’d be curious to see how people would describe me. Would it be more extroverted or introverted? I know there are times when I fall into both categories but if I had to guess, I’d prefer to keep to myself and just observe others.
Over the last couple of years, I have been going [...]

Personal Brand vs. Company Branding

Had a thought on Twitter today that I thought might lead to some interesting conversation. Let me know what you guys think.

Traditional Bank Marketers, lend me your ears!

Exactly.
Spoke with a Sun Microsystems internal marketing person recently that still didn’t get this and he’s in the technology space that can do it! This translate very easily to banking IMO, listen up!

The whole article here.